Marketing Market Segmentation

Monday, March 9, 2009

Internet Marketing Hints

We Internet marketers are an optimistic lot. We have to be since we get clobbered so often by gurus and scam artist. Here are some Internet marketing hints that could help you to grab that pot of gold at the end of the rainbow.

1. Avoid the Gurus

Don't listen to that sob story on the guru's pitch page. He never was an orphan, never was in the poor house, and he never did meet that stranger in the dessert who told him the secret of turning rocks into gold.

A guru is simply and always an Internet marketer who wants to slip his hand in your back pocket over and over again to extract that last dollar bill and place it in his coffers. Yes he does make tons of money selling to his mailing list. He is your competition, not your friend.

Hint: Get Your Own Mailing List. Do What the Gurus Do.

2. Avoid PPC if You Are a Beginner

That is a horrible thing to say but PPC requires special skills that most of us don't have. PPC sites can gobble up your coins like a turkey gobbles corn. If you set up a PPC campaign and leave it to the PPC site software, you can get clobbered.

Many of us use PPC. It can be an effective way to drive customers to your site. It can be profitable too. But you need to learn the basics first. If you are a beginner, contact your PPC sites service personnel. Talk to them on the telephone, tell them what you are trying to do, and get their advice. Google, MSN and Yahoo have great service personnel. They know that if you do not make money, they will lose you as a customer.

However, their software doesn't care about that.

The service representative can help you get started in a profitable campaign.

Hint: Use Free Marketing Techniques Until You Generate Enough Income to Risk on a PPC campaign.

3. Use Free Marketing Techniques

Some free marketing methods work. Some don't. Here are a couple of methods that do work:

Article Marketing

Can you write a simple article like this one? If so, you can make product sales. The process is one of these three:

A. In the article (if allowed) or in the Source Box you place a direct link to an affiliate pitch page. You need no web site yourself.

B. You place a link to a Testimonial Page. Now you need a website because it will be your testimonial of how glorious the product that you are pitching is.

C. You place a link to a Review Page. You review several products, making yourself an automatic expert. Yes, you need a site.

The trouble with article marketing is that you need to write many articles to get enough traffic to your link to make a sale. You may have many readers but only a few clicks on your URL. That could mean few sales for all your hard work.

Oh, the life of a writer!

But if you have lots of good articles and a very good ad in the Source Box, things add up over time and you will generate a monthly income. And if you are like me, a person who can't keep his fingers off the computer keyboard, you will have fun doing it.

Hint: Choose a good keyword phrase you can use in the title and body of your article. Write a possible keyword phrase in quotes in your Google Search Box. If fewer than 5000 keyword-phrase items come up, you've got a winner.

Hint: When you write a new article, list it in your blog and ping your blog at pingomatic.com.

Forum Marketing

If a forum allows a signature carrying your URL, then you can market by posting to forums.

Alternately, you can pay someone to post for you.

Hint: When you pick a forum, make sure it represents your audience. Eskimos make their own snow shoes. Snow bunnies don't.

I hope these Internet marketing hints will speed you along as you seek that pot of gold at the end of the rainbow.

Keep Truckin'!

Wealthy Affiliate University is a great Internet marketing community with Free Tutoring as part of the monthly membership free. Kyle or Carson and other members will help you too in the Share Zone and Forums and there is a wonderful 8-week Action Plan, tools and software. If you are really interested in Internet Marketing and want to Earn Money, join today. Joining WAU was the smartest thing I ever did. With the price of fuel and food, I have to make sure I will have more money in the future. Think about it! Join today! Earn as you learn. There is one other tool that I use to make money other than the tools of Wealthy Affiliate University. It is Micro Nisch Finder. You don't absolutely have to have it but I'm lazy. Find the Niche and Find the Research Materials You Need! Micro Niche Finder not only helps me to find a niche market, it also finds the research material I need to write articles. Read more at: http://www.internetbusinesstoolcenter.com

Fly Old Glory! Just go to my flagpole site for a modern TopFlight telescoping flagpole or porch flagpole with embroidered nylon flag included: http://www.aaaflagpoles.com

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Internet Trends - Online Marketing in 2008

For those advertising their companies online in 2007, it was probably one of the best years in your company's history. If it wasn't, then pay attention. You need to take advantage of these new online marketing trends for 2008 or you may be doomed to have yet another sluggish year.

Ok, I have to tackle the obvious first. If you haven't heard about MySpace, Facebook, and YouTube ... you probably live under a rock. Social networking has taken over the internet and in order to capitalize on it, you need to start today.

Some of the advertising methods I've seen have been quite ingenious. I was searching on Myspace to find some old high school friends. I hadn't yet changed the search options and noticed that under the 'new members' section was the name of a well-known local company that specializes in prom and wedding dresses. They had created a profile and attached it as if this year was their graduating year to EVERY SINGLE LOCAL HIGH SCHOOL. So, whenever a girl was searching for someone in her senior class this company would show up. What exposure!

Then I went over to Facebook. Facebook allows you to create your own groups, such as "Beatles Fans", "People Who Love to go Fishing", and "People Who Live in the Metro NY Area." After you become a member of this group, you will start to receive alerts, news, and updates from this group. Let's take the fishing example. The 'fishing group' might plan a retreat for fishing-lovers to go fishing together. Imagine sending out an invitation to 150,000 people at once? In addition to this, you can create a 'Facebook Application' that can give a "fisherman's tip of the day" and at the bottom contain an ad for your fish bait and tackle website. Can you start to see how this is coming together?

If you'd like to get a TV commercial on the air but don't exactly have the budget, you need to try YouTube. Instead of having the expenses of a big production crew, you can use a simple webcam to create a short video. Even a short testimonial about your product or service can be very effective. Having that 'low budget' look, but that personal connection with the viewer can still go a long way. This can be a considerable asset if you are a small business owner trying to get your company name out and in the marketplace.

The next items that are changing the way we do business online are blogs and RSS. A blog is a web log that is used to keep an online diary or journal. Your viewers can respond with their own comments, opinions, and criticisms. The reason a blog is important to you as a business owner is this: if you consistently post blogs that are of value to your target customer market, your website's traffic will begin to increase. As your website traffic increases, your sales should also rise. As more and more people have started blogging, viewers have found several that they would regularly check for market updates, the newest trends, and other information. The downside is: they would have to regularly check each individual website for updates. This is where RSS comes in.

RSS is short for Really Simple Syndicate. You can subscribe to someone's blog through their RSS link. All you need is a reader that can accept RSS subscriptions. These popular readers are free: RSSReader and Google Reader. Now, instead of having to go to multiple sites and checking for updates, you will automatically be sent the latest blog entry that they posted. RSS has been very useless for realtime news, weather, sports scores, and many other things.

As you consistently blog, the subscribers continuously get reminded of your expertise and of your WEBSITE. This has the same effect as a consistent newsletter: keep getting your company name in front of your target market, and when they are ready to buy, who's name do you think will pop into their head? If you can start a blog that has value to your target market, your traffic will increase, your sales will go up, and you've even done something else spectacular. Something that most business owners and salespeople never do: maintain a constant and personal relationship with your customers.

This brings me to my last point: the more interaction you have with your customers (and any consumers for that matter), the easier it is for them to return to you later to do business. They trust you more because -hopefully- that interaction isn't just you pitching them your newest product or service. When I say 'interaction' I mean "giving a constant flow of insight and information concerning their needs".

When I write a new entry on my blog, I hope that an aspiring entrepreneur fresh out of college reads it and gets some knowledge that saves them time and money down the road. I hope that a struggling marketing executive reads an article that I've written, a light bulb goes off in their head, and they embark on a new marketing program that takes their company to the next level.

Do you think that if you do that that marketing exec will be on your RSS subscription? You bet. Do you think they'll tell someone else in their industry about what they learned from you? You bet. You see, in order to receive abundantly, you need to give abundantly. Don't always look for what you are going to get out of the relationship at that moment. Just give.

Make this year your year to shine.

Adam Holland is an entrepreneur and internet marketing coach.
http://www.adam-holland.com
http://www.explode-my-business.com

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