Marketing Market Segmentation

Sunday, March 8, 2009

Internet Marketing - Secrets of Internet Marketing

Internet marketing simply means promoting your business online. This is being used by most entrepreneurs as it allows them to tap on the global market without seriously hurting their pockets for their advertising cost.

Here's how you can improve your internet marketing strategies:

1. Learn SEO. When it comes to securing a great page ranking, there is no doubt that organic search engine optimization is the best way to go. This is vital in growing your ebusiness and it is the very foundation of your search engine marketing strategies as it can help you get on top of major search engines like Google. Aside from using popular keywords all throughout your web content, the process also involves the use of various white hat techniques (ex. HTML tags, link building, etc.).

2. PPC advertising. You can generate instantaneous traffic to your website by utilizing this kind of search engine marketing program. You will need to create and publish keyword-focused ads that will be shown on search page results when relevant searches are being made online. You will have to pay the search engines each time an online user click on your ads based on your bid price.

3. Web analytics. You need to measure the success of your marketing tools to ensure that you are getting your return of investment. You will have to understand where your traffic is coming from (PPC advertising, SEO, etc.) so you can easily focused your attention on tools that can effectively help you out in growing your ebusiness. This can save you enormous time, money, and energy.

4. SEO web designing. You need to create a website that is both reader-friendly and search engine-friendly. Remember, the competition in the online arena is cutthroat and you need to ensure that your website is geared towards attracting the kind of attention you need so you can easily boost your traffic and your page ranking.

5. Branding. Promote product awareness among your potential clients by using press releases, banner ads, article marketing, etc. This can help you properly build up your offerings so you can make them more valuable to eyes of your potential clients. As you know, this can lead to increased sales and revenue in no time.

6. Go with affiliate marketing. If you feel that you need some help in properly marketing your products and services, you can hire several affiliates who are surely more than willing to advertise and sell your products online. Remember, you will need to share a fraction of your earnings with these people in exchange of their services.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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Internet Marketing Optimization Factors - 7 Optimization Factors

Great, you have a website - but how do you get people to visit it? And, how do you get them to do what you want once they get there? The answer: you need to optimize your site.

Internet marketing optimization - more commonly called search engine optimization (or SEO) - is a set of techniques, tools and methodologies you can leverage to get your site noticed by the people who matter most to you or your business. Whether you are looking for would-be buyers of your product or service or just have something wonderful to share with the world from your website, SEO is the only way to get people there short of paying for advertising.

Here are 7 of the most important internet marketing optimization factors:

1. Start by clarifying the true goals of your website: Many days, weeks or years ago, you or someone in your organization set out to build a website. Whether the site is new or was built long ago, you now face the a question that is of utmost urgency: why do we have this website and what do we want to do with it? You would be surprised to learn how many firms and individuals never sufficiently answer this question for themselves. You must define the goals of your website so that you can determine exactly what it is you want visitors to do once they arrive. If you don't know what you site represents, how can you expect search engines to find it and classify it properly?

2. Identify the keywords for which you should optimize your site: Think about it from a search engine's perspective: its job is to connect the right content with the right searcher, serving up the content it finds in order of priority from best/most relevant to worst/least relevant. The way they do this is to first use "bots" (automated agents) to constantly scour most of the site on the Internet. So, when the bots get to your site, what will they see? How will they know how to classify your site? The only way is to make your site rich in the keywords most relative to what you do. So, short of "stuffing" your site (an SEO no-no) with keywords, pack your site with plenty of well-written, keyword-rich content that tells bots how to classify your site.

3. Fortify your site with the right meta tags: Meta tags are, in essence, information about your site that only search engines see but that humans do not. There are many types of meta tags, but the ones you need to make sure you have properly covered in your internet marketing optimization efforts are: meta description, meta title, and meta keyword tags. Make sure that each of these is under the maximum character length and that each strategically includes your target keywords.

4. Submit your site to top search engines and directories: One of the easiest ways to cut your teeth in search engine-optimizing your site is to submit it directly to top search engines and directories. Google, Yahoo! and the other major search engines have FREE services for submitting your URL/web address. (See my blog for details on how). The Open Directory Project and Yahoo! Directory also allow you to apply for consideration for inclusion in their directory services.

5. Add fresh content to your site regularly: Search engines love fresh, quality content that is updated regularly. I suggest making a space on your site for recent articles, blog entries or news blurbs. Then, update that content frequently. Search engines will reward you with more frequent visits and better rankings. Also, having fresh content on your site also encourages Webmaster of other sites to link to your site (i.e., to form backlinks).

6. Get more backlinks to your site: Speaking of backlinks: you can never have too many! Backlinks are merely links to your site from other sites. Backlinks are more valuable when: 1. you have lots of them; 2. the links themselves include keywords for which you are optimizing your site;. 3. the sites that are linking to your site are themselves well-regarded by search engines (e.g., have a high Google PageRank).

7. Have a compelling call to action: Once you do all of this work to get people to your site via better search traffic, make sure you offer them something compelling to do once they get there. This is often referred to by marketers as a "call to action," and your site needs one. So, make sure you make it clear to visitors what you most want them to do once they reach your site. Then, make that call-to-action so compelling that they will not be able to resist taking it.

Optimizing your website for maximum search is not difficult, but it does require careful consideration. Take these 7 factors into account and you will be doing better than 95% of the websites with whom you are competing for traffic.

For more FREE SEO tips and tools, bookmark and then regularly visit Jed's Blog at: http://www.jcjinteractive.com/blog/

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