Marketing Market Segmentation

Friday, February 20, 2009

Internet Trends - Online Marketing in 2008

For those advertising their companies online in 2007, it was probably one of the best years in your company's history. If it wasn't, then pay attention. You need to take advantage of these new online marketing trends for 2008 or you may be doomed to have yet another sluggish year.

Ok, I have to tackle the obvious first. If you haven't heard about MySpace, Facebook, and YouTube ... you probably live under a rock. Social networking has taken over the internet and in order to capitalize on it, you need to start today.

Some of the advertising methods I've seen have been quite ingenious. I was searching on Myspace to find some old high school friends. I hadn't yet changed the search options and noticed that under the 'new members' section was the name of a well-known local company that specializes in prom and wedding dresses. They had created a profile and attached it as if this year was their graduating year to EVERY SINGLE LOCAL HIGH SCHOOL. So, whenever a girl was searching for someone in her senior class this company would show up. What exposure!

Then I went over to Facebook. Facebook allows you to create your own groups, such as "Beatles Fans", "People Who Love to go Fishing", and "People Who Live in the Metro NY Area." After you become a member of this group, you will start to receive alerts, news, and updates from this group. Let's take the fishing example. The 'fishing group' might plan a retreat for fishing-lovers to go fishing together. Imagine sending out an invitation to 150,000 people at once? In addition to this, you can create a 'Facebook Application' that can give a "fisherman's tip of the day" and at the bottom contain an ad for your fish bait and tackle website. Can you start to see how this is coming together?

If you'd like to get a TV commercial on the air but don't exactly have the budget, you need to try YouTube. Instead of having the expenses of a big production crew, you can use a simple webcam to create a short video. Even a short testimonial about your product or service can be very effective. Having that 'low budget' look, but that personal connection with the viewer can still go a long way. This can be a considerable asset if you are a small business owner trying to get your company name out and in the marketplace.

The next items that are changing the way we do business online are blogs and RSS. A blog is a web log that is used to keep an online diary or journal. Your viewers can respond with their own comments, opinions, and criticisms. The reason a blog is important to you as a business owner is this: if you consistently post blogs that are of value to your target customer market, your website's traffic will begin to increase. As your website traffic increases, your sales should also rise. As more and more people have started blogging, viewers have found several that they would regularly check for market updates, the newest trends, and other information. The downside is: they would have to regularly check each individual website for updates. This is where RSS comes in.

RSS is short for Really Simple Syndicate. You can subscribe to someone's blog through their RSS link. All you need is a reader that can accept RSS subscriptions. These popular readers are free: RSSReader and Google Reader. Now, instead of having to go to multiple sites and checking for updates, you will automatically be sent the latest blog entry that they posted. RSS has been very useless for realtime news, weather, sports scores, and many other things.

As you consistently blog, the subscribers continuously get reminded of your expertise and of your WEBSITE. This has the same effect as a consistent newsletter: keep getting your company name in front of your target market, and when they are ready to buy, who's name do you think will pop into their head? If you can start a blog that has value to your target market, your traffic will increase, your sales will go up, and you've even done something else spectacular. Something that most business owners and salespeople never do: maintain a constant and personal relationship with your customers.

This brings me to my last point: the more interaction you have with your customers (and any consumers for that matter), the easier it is for them to return to you later to do business. They trust you more because -hopefully- that interaction isn't just you pitching them your newest product or service. When I say 'interaction' I mean "giving a constant flow of insight and information concerning their needs".

When I write a new entry on my blog, I hope that an aspiring entrepreneur fresh out of college reads it and gets some knowledge that saves them time and money down the road. I hope that a struggling marketing executive reads an article that I've written, a light bulb goes off in their head, and they embark on a new marketing program that takes their company to the next level.

Do you think that if you do that that marketing exec will be on your RSS subscription? You bet. Do you think they'll tell someone else in their industry about what they learned from you? You bet. You see, in order to receive abundantly, you need to give abundantly. Don't always look for what you are going to get out of the relationship at that moment. Just give.

Make this year your year to shine.

Adam Holland is an entrepreneur and internet marketing coach.
http://www.adam-holland.com
http://www.explode-my-business.com

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Internet Marketing Tips - How I Pocketed 6 Figures In 2007

You hear all kinds of success stories but nobody ever REALLY tells you how they did it. Well, this article is going to give you a pretty good idea of how I raked in $122,139.91 in the year 2007. Hopefully, what I am about to share with you will give you the incentive to put in the time and effort into your business as well.

For starters, I work 14 hour days. What, you thought that you could push a button and have dollar bills fall from the sky? No my friend, it doesn't work that way. All those sales pages that you see that tell you that you can make money at the push of a button are all lying to you, period. Making a living online takes work...tons of it.

Secondly, I make a schedule for myself and stick to it. The first thing I do each morning is my advertising. I use many forms of advertising. Just go to Google and look up "Internet advertising methods" and you'll find plenty of techniques that work very well.

The next thing I do on my schedule is write articles. I write for hours. Why? Because content is what makes the Internet run. Think about anything you look up online. It all comes down to content. The more you make, the more traffic you get. It's that simple.

The next thing I do, after I have finished writing my many articles for the day, is to work on product creation. Like it or not, there is only so much money you can make as an affiliate marketer because you are always in competition with other affiliate marketers selling the same product. By selling your own products, not only don't you have to compete with other affiliates, but you can also get affiliates to promote your products for you. I created two products in 2007 and plan to create three more for 2008.

After I have worked on my product creation for the day, I attend to my customer service. If you don't take care of your existing customers, they won't be customers for very long. Customer service and communication are critical to having success online.

After I do this, I go online and do keyword research to look out for new markets to tackle. I look to see who is searching for what and try to find a way to provide a solution to whatever problem it is that they're having. You can't even begin to imagine how many problems there are in the world that need real solutions in niches that don't have a lot of competition. All you have to do is find them. When I do, I work on my next product or find a good affiliate product where I am not banging heads with a lot of other marketers.

Essentially, the bottom line to my success, besides hard work, is that I have about 10 different products out there generating income. I don't make a lot from any one product, but when you add them all up together, the final tally at the end of the year is nothing to sneeze at. That's why I don't put all my eggs into one basket.

By simply having a solid work ethic and a tight schedule, you can have the kind of success that I have. If you want to know how I discovered the secret to success, check out the link in my signature and watch the videos. You'll get a real eye opening look at success.

To YOUR Success,

Steven Wagenheim

Want to earn a 6 figure income like I do but get there in half the time? Please visit my blog at http://work-at-home-based-business.com/2007/12/06/review-of-nitro-marketing/ and read my review of the greatest info product ever to come out online in the 4 years I've been doing this.

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