Marketing Market Segmentation

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Saturday, February 21, 2009

Internet Marketing and How Forums Can Help You Promote Your Website

For those of us with businesses and websites online, we know that marketing and promotion is one of if not THE most essential attribute possible. After all, no promotion means no visitors and no visitors mean no sales! When most of us start out, we don't even realize the amount of ways to market online, but after several passes and fails, and tons of reading and research, most of us figure out what makes people tick, what gets them interested, and how to get their attention!

Of course there are all kinds of ways to market your business or your website online, but honestly I prefer the forums. Not only is it easy, but it's quick and you can make some really great friends and some really great business contacts in the process of all of this.

This really is something you should check out if your starting out or if you haven't ever tried this technique before! Now if you join a forum and it's not your own, you will want to try to follow the rules as best as you can, obviously if you don't then you have a chance of getting in trouble, and that completely defeats the purpose of this process! In my opinion, sig links aren't enough; forums will allow you to place anchor text and links in your signature which can be seen on any post you make, as well as on your profile.

However, what I do find the be helpful, is to find forums that have marketplaces or service sections. These sections will both allow you to place a thread about your business and in most cases will also allow you to provide your service (if you have one to give) to the members of the board. I'll be honest, at least 90% of all my sales come from three forums in particular and they have done me well!

It's important to be "polite" on forums because first off it's not yours, second off you are in the unknown and really your nothing more than a n00b. People often take offense when a newbie comes storming on to a board and thinks they are exempt of all the rules and regulations. This is a good way to get yourself in trouble quickly, so just don't do it!

When making your thread be sure to include as much info as you can, but don't overdo it. I know people are usually cut half and half. 50% of the people don't mind reading posts that go on and on and on. And the other 50% (like me) hate threads that go on and on and on. Be specific but don't run on. Don't use "uhms" and "uhhs". Be professional, be precise, and be informative! The best thing you can do is tell a little bit about yourself first off, then tell them why you are on the forum promoting your site or service.

The second best thing you can do is to make sure you provide some sort of proof that you're not just some joker off the Internet highway looking to make a quick buck!

Make sure you have a website (as always) to show these people or any other people for that matter. Having a website is like pulling up in a Ferrari and having all the right pieces. Not having a website, is like pulling up in a Ferrari with a Ford engine, Chevy wheels, and a horn that sounds like that of a fog horn. If you're going to play the part you gotta look the part as well! Be sure to reply as soon as possible to threads, replies, questions, and PMs. Even if these questions may seem mundane and tawdry. Just do it.

After all that's what you're on this forum for, to interest people and to get then to trust you and like you! After you make your thread and you have things going, be sure to ask your customers (the happy ones) to post some good reviews ON your thread. This will not only bump your thread but it will also make people want to trust you and in turn bring you more work for your service and more visitors to your website which could lead to potential leads or even better yet, potential sales!

This author is a HUGE fan of Freeforumtoday.com

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